How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh _VERIFIED_

How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh _VERIFIED_

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How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh

whether youre a digital designer, a print designer, a copywriter, a marketer, or just someone with a keen eye for design, this book will teach you everything you need to know to create and communicate better design. bierut and his team have done their homework and have a great set of practical examples. to make your job easier, theyve referenced many of the best online resources available. and theyve also included a bonus chapter on design for entertainment.

learn how graphic design can be used to teach, sell, persuade, entertain, and inspire. whether youre a digital designer, a print designer, a copywriter, a marketer, or just someone with a keen eye for design, this book will teach you everything you need to know to create and communicate better design. bierut and his team have done their homework and have a great set of practical examples. to make your job easier, theyve referenced many of the best online resources available. and theyve also included a bonus chapter on design for entertainment.

learn how graphic design can be used to teach, sell, persuade, entertain, and inspire. whether youre a digital designer, a print designer, a copywriter, a marketer, or just someone with a keen eye for design, this book will teach you everything you need to know to create and communicate better design. bierut and his team have done their homework and have a great set of practical examples.

as the legendary creator of the macintosh computer and one of the world’s leading designers, jonathan ive is the perfect person to demystify the creation process and shine a light on the design process itself. ive creates exceptional products, such as the apple watch and the iphone, and works closely with a team of designers and engineers in london and cupertino, california. in this book, ive shares his design philosophies, practices, and history, and offers a glimpse into his individual process. he also offers a host of lessons for anyone who would like to create great design.

protg of design legend massimo vignelli and partner in the new york office of the international design firm pentagram, michael bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as saks fifth avenue, harley-davidson, the atlantic monthly, the william jefferson clinton foundation, billboard, princeton university, the new york jets, the brooklyn academy of music, and the morgan library.
bierut, who now heads the new york city-based design firm pentagram, has a particular talent for connecting a project with its users. he often pays close attention to a client’s personality, interests, or emotional state when designing a product. he has no qualms about conflating the design process with music, as in how to tell stories with the help of graphic design, or, how to play a guitar like an electric guitar, as in how to play like a guitarist.
the follow-up to his first book, bierut’s newest work also looks at ways to make things look better, including how to make fun of oneself. the section on how to create a business card is, in fact, bieruts humorous take on classic business cards. he explains that, as a graphic designer, you have to have a certain amount of confidence in your work. he tells a story about how he had to use his design degree to convince an insurance salesman that they could use two different typefaces on his business card. (the salesman, having no design training, insisted on a standard template.)
perhaps the crown jewel of the monograph, how to create a business card, is a study in graphic design as art and a guide to making successful business cards. it is a conceptual tour-de-force in which bierut explores the concept of an identity and how it relates to a person. he discusses how to use the concept of an identity to explain a business, and how to convey the image of a particular company through a unique business card design. how to design a business card is a tour de force of visual communication, but also a commentary on the relationship between design and the person who uses it. in an interview, bierut called this one of the few books about business cards with both practical advice and a story.
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